lensemark73

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The four quadrants of the matrix correspond to the four categories of market activities. Decisive measures to improve the quality of customer service are required when the importance of products is high, and the return on them to the customer is relatively low. In cases where the returns and importance are high, the enterprise has an advantage over its competitors.

It may remain in this position or even try to improve it. It is clear that in situations where both the importance and the return on goods are low, the clientele itself, in one form or another, makes it clear to the enterprise that it should not expend resources to improve the situation. More interesting are the cases with low importance and high return like at pof reviews.

It is possible that the firm has wasted resources in the past because the benefits of the goods (services) are not important to the client.